Privacy Policy

Longax (hereinafter referred to as “we,” “us,” or “the Company”), founded in 2022 and headquartered in Xinyang City, Henan Province, China, is a high-tech enterprise specializing in the research, development, and manufacturing of hunting electronic equipment. Our core products include dog trackers, trail cameras, electronic decoy devices, and electronic callers, serving hunting enthusiasts and professionals worldwide. We deeply value your privacy. This Privacy Policy outlines how we collect, use, store, share, and protect your personal information when you use our products, services, website (www.longax.com), or applications.

1. Information We Collect
We may collect the following categories of information based on business needs and legal requirements:

1.1 Information You Provide
– Identity Information: Name, email address, phone number, mailing address (e.g., provided during orders, account registration, or customer support interactions).
– Payment Information: Payment details related to orders (processed by third-party payment platforms; we retain only necessary records).
– Communication Information: Inquiries, feedback, or support requests submitted via email, phone, or online forms.

1.2 Device and Usage Data
– Product Data: Device identifiers (e.g., serial numbers), location data (e.g., GPS coordinates), usage times, and operation logs generated by dog trackers, trail cameras, electronic decoy devices, or electronic callers.
– Technical Data: IP address, device type, operating system version, browser type, language preferences, and access times when visiting our website or app.
– Behavioral Data: Pages viewed, links clicked, search history, or interactions with our products.

1.3 Information from Other Sources
– Public Information: Non-sensitive data from public sources (e.g., public social media comments).
– Third-Party Data: Information legally obtained from partners or service providers (e.g., delivery status from logistics companies).

2. How We Collect Information
– Direct Collection: Voluntarily provided by you during account registration, ordering, or contacting us.
– Automated Collection: Recorded via product sensors, website Cookies, or similar technologies (e.g., pixel tags, log files).
– Third-Party Collection: Obtained through partnered payment, logistics, or analytics providers.

3. Purposes and Legal Basis for Using Information
We process your information for the following purposes and based on these legal grounds:
– Contractual Necessity: To process orders, deliver products, and provide technical support (e.g., repairs or software updates).
– Legitimate Interests: To improve product functionality, analyze usage trends, prevent fraud, or enhance customer experience.
– Your Consent: To send marketing emails, promotional offers, or personalized ads.
– Legal Obligations: To comply with applicable laws, such as China’s Personal Information Protection Law (PIPL), the EU General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA).

Specific uses include:
– Verifying identity and managing user accounts.
– Providing real-time tracking or device status updates (e.g., dog trackers).
– Analyzing trail camera usage data to optimize performance.
– Sending firmware update notifications or security alerts.

4. Information Sharing and Disclosure
We strictly limit information sharing and disclose it only in the following cases:
– Service Providers: Shared with logistics companies (e.g., SF Express, DHL), payment platforms (e.g., PayPal, Alipay), or cloud storage providers, bound by data processing agreements and limited to service delivery purposes.
– Business Partners: Shared with distributors or retailers to fulfill orders.
– Legal Requirements: Disclosed in response to court orders, law enforcement requests, or to protect the rights of the Company and its users.
– Business Transactions: Transferred to relevant parties in case of mergers, acquisitions, or asset sales (with prior notice to you).
– With Your Consent: Shared with third parties upon your explicit authorization.

5. Cross-Border Data Transfers
As a globally oriented company, your information may be transferred to China (our headquarters) or other countries where we operate (e.g., the US or Europe). We will:
– Comply with GDPR Standard Contractual Clauses (SCC) or similar mechanisms to ensure data security.
– Obtain your consent prior to cross-border transfers (if required by law).
– Use encrypted transmission (e.g., SSL/TLS) to protect data.

6. Data Storage and Security
6.1 Storage Locations: Data is stored on secure servers in China and other regions, hosted by reputable cloud providers (e.g., Alibaba Cloud, AWS).
6.2 Security Measures:
– Data encryption (in transit and at rest).
– Access controls (limited to authorized personnel).
– Regular security audits and vulnerability scans.
– Disaster recovery mechanisms to ensure data availability.
6.3 Retention Periods: Data is retained only for the minimum time necessary to fulfill its purpose or meet legal requirements, e.g.:
– Order data: Retained for 5 years post-transaction (tax requirements).
– Location data: Retained for 90 days by default, unless you request extension or deletion.
– Expired data is securely erased.

7. Your Rights
Depending on applicable laws (e.g., GDPR, CCPA), you have the following rights:
– Right of Access: View the personal information we hold about you.
– Right to Rectification: Request correction of inaccurate or incomplete data.
– Right to Erasure (Right to be Forgotten): Request deletion of your data (unless legally required to retain it).
– Right to Restrict Processing: Limit data use in specific circumstances.
– Right to Object: Object to processing for marketing or analytics purposes.
– Right to Data Portability: Obtain and transfer your data to another service in a structured format.
– Right to Withdraw Consent: Revoke consent at any time (e.g., unsubscribe from marketing emails), without affecting prior lawful processing.

How to Exercise Your Rights: Submit requests via the “Contact Us” section below; we will respond within 30 days (or shorter if required by law).

8. Protection of Minors
Our products and services are intended for users aged 18 and above. We do not knowingly collect data from minors. If we discover that data from individuals under 18 has been collected without parental consent, we will promptly delete it and cease processing.

9. Cookies and Similar Technologies
We use Cookies, pixel tags, and analytics tools (e.g., Google Analytics) to:
– Enable essential functions (e.g., maintaining login status).
– Analyze website traffic and user behavior.
– Deliver personalized ads (with your consent).
You can disable Cookies via browser settings or adjust preferences via the “Cookie Preferences” option on our website, though this may affect some functionalities.

10. Third-Party Links
Our website or apps may include links to third-party sites (e.g., payment pages). This policy does not apply to those services; please review their privacy policies.

11. Policy Updates
We may update this Privacy Policy based on legal or business needs. The latest version will be posted on www.longax.com with the effective date noted. Significant changes (e.g., new purposes or sharing parties) will be communicated via email or prominent website notices in advance.

12. Contact Us
For questions, complaints, or to exercise your privacy rights, contact our Data Protection Team:
– Email: [email protected]
– Phone: +86 159 3977 7732
– Mailing Address:Building 2, International Mall, Pingqiao District, Xinyang City, Henan Province, China
– Online Form: www.longax.com

If you are dissatisfied with our handling, you may lodge a complaint with your local data protection authority (e.g., a DPA in the EU or China’s Cyberspace Administration).